Operators by Mindset, Not Salespeople
Founded in 2014, ULTRA Equipment is a managed supply heavy equipment sourcing platform built by people who understand machines from the ground up. We inspect every unit, manage every shipment, and document every detail.
Built from the Jobsite Up
ULTRA Equipment started with a simple observation: the heavy equipment sourcing process was broken. Buyers had to navigate layers of traders, unreliable specifications, and opaque pricing. Quality was a gamble, and logistics was an afterthought.
We built ULTRA to fix that. Our team has over 15 years of hands-on experience with heavy machinery — from operating equipment on jobsites to managing supply chains across continents. We are not traders passing paper between factories and buyers. We are on the ground, inside the factories, inspecting every machine that carries the ULTRA name.
Today, with offices in Australia, China, Hong Kong, Israel, and the United States, we provide end-to-end sourcing, quality control, and logistics support for buyers worldwide.
From Factory Floor to Your Site
ULTRA covers the full sourcing workflow — supplier access, quality control, logistics, and compliance documentation.
Managed Supply Access
We work directly with verified manufacturing facilities in China, cutting out middlemen and trade layers. Every factory relationship is built on years of direct engagement and onsite verification.
Quality Control & Inspection
Our QC team physically inspects every machine before shipment. Serial numbers, attachments, emissions specs, and dimensional accuracy are documented and verified against order requirements.
Logistics & Compliance
From customs documentation to container loading and international transport, we handle the entire logistics chain. Certificates, testing records, and compliance papers are prepared for your destination market.
Supply Chain Management
Production tracking, parts sourcing, attachment procurement, and delivery scheduling. We manage the full supply chain so your equipment arrives on spec, on time, and fully documented.
Every Machine Inspected. Every Detail Documented.
Our QC team conducts physical inspections at manufacturing facilities, verifying specs, serial numbers, attachments, and emissions compliance before any machine ships.
How We Think About This Business
We are operators first. Everything we build is shaped by hands-on experience with heavy equipment and real supply chain challenges.
Operators by Mindset
Our leadership comes from practical project and jobsite experience, not trading desks. We understand machinery because we have operated, maintained, and deployed it in the field.
Transparency First
Full specifications, clear processes, honest lead times. We publish the information buyers need and never hide behind vague promises or inflated claims.
Hands-On Execution
Every machine is physically inspected. Every shipment is tracked. Every document is verified. We do not rely on paperwork alone — our team is on the ground at factories.
Proven Results
Over a decade of sourcing, quality control, and delivery across global markets. Our track record is built on consistent execution, not marketing claims.
People Who Know Machines
A team of 9 professionals — including QC managers, purchasing specialists, and logistics coordinators — working across our global offices.
Azran Shaya
Director of Operations & Products
Leads overall strategy, product sourcing decisions, and operational execution. Brings hands-on project management experience from construction and heavy equipment operations.
Moses Guo
QC Manager
Oversees all quality control inspections at manufacturing facilities. Ensures every machine meets specifications before shipping authorization.
Vicky Chen
Business Coordinator
Manages client communications, order coordination, and procurement workflow. Bridges operations between international buyers and factory teams.
5 Offices Across 4 Continents
Our global network lets us manage sourcing, quality control, and logistics across time zones while staying close to both factories and buyers.
Australia (HQ)
Harris St, Stirling North, SA 5710
China - Foshan
3rd Street, Beijiao Town, Shunde, Foshan, Guangdong
Hong Kong
16th Floor, 54-62 Lockhart Rd, Wan Chai
Israel
Ha-Asif 18, Shlomi
United States
8 The Green, Suite D, Dover, DE 19901
End-to-End Fulfillment
When you work with ULTRA, you get more than a machinery catalog. You get a sourcing partner with people on the ground at manufacturing facilities, a logistics team that handles customs and shipping, and a documentation process that ensures compliance with your market requirements.
- Physical pre-shipment inspections on every order
- Serial number and specification documentation
- Customs, testing, and compliance certificates
- Container loading supervision and transport coordination
Ready to Work with ULTRA?
Browse our catalog to find the right machines for your operation, or submit a quote request and let our team handle sourcing, inspection, and delivery.