Your Brand. Your Specs.
Need machines in your fleet colors? Custom hydraulic configurations for a specific application? ULTRA coordinates OEM and ODM services directly with factory engineering teams, backed by our onsite QC process.
Direct Factory Engineering Access
Unlike brokers who pass requests through multiple layers, ULTRA has direct relationships with factory engineering departments. When you request a specification change, our team sits with factory engineers to review feasibility, discuss alternatives, and establish production parameters.
This direct access means faster turnaround on engineering reviews, more accurate quotations, and better visibility into what is technically achievable. Our QC manager is present during modified production runs to verify that changes are implemented correctly.
Your Brand Identity on Our Machines
Custom branding and private labeling for buyers who need machines delivered under their own brand. Every detail is QC-verified before shipment.
Custom Paint & Livery
Machines painted in your brand colors with factory-applied decal packages. We coordinate RAL/Pantone color matching, decal layout approval, and production quality checks.
- RAL and Pantone color matching
- Custom decal design and placement
- Cab interior branding options
- Fleet-consistent color standards
Private Label Branding
Your company name and logo on the machine body, cab, boom, and controls. Complete private label packages include branded operator manuals, safety decals, and maintenance documentation.
- Full machine body branding
- Branded operator manuals
- Custom safety and warning decals
- Branded packaging and crating
Branded Documentation
Custom documentation packages printed with your company identity — quick-start guides, maintenance schedules, parts catalogs, and warranty cards. Ready for your dealer network or rental fleet.
- Co-branded spec sheets
- Custom warranty documentation
- Dealer-ready marketing materials
- Multi-language documentation
Engineered to Your Specifications
Specification modifications, application-specific builds, and regional compliance packages. All changes go through factory engineering review and QC verification.
Custom Specifications
Modifications to engine configuration, hydraulic output, transmission settings, or electrical systems. Our team works directly with factory engineering to adjust specifications for your market or application requirements.
- Engine and emissions spec changes
- Hydraulic system modifications
- Electrical system customization
- Transmission configuration
Application Modifications
Specialized attachments, reinforced undercarriages, extended booms, or climate-specific packages. Purpose-built modifications based on your operating environment and application demands.
- Reinforced undercarriage packages
- Extended boom/arm options
- Cold-weather and tropical kits
- Specialized attachment interfaces
Regional Compliance Packages
Custom configurations to meet destination market regulations — CE compliance, EPA emissions standards, or region-specific safety requirements. We coordinate engineering changes and certification documentation.
- CE marking compliance
- EPA/CARB emissions packages
- Regional safety certifications
- Custom control system layouts
QC Standards Apply to Custom Orders Too
Custom branding and specification modifications introduce additional quality checkpoints. Our QC manager verifies that paint matches approved samples, decals are correctly positioned, and specification changes are properly implemented at every stage of production.
- Color matching verification against approved samples
- Decal placement and adhesion quality checks
- Modified specification testing and measurement
- Pre-shipment inspection with photo documentation
OEM/ODM Process
From initial requirements through engineering review, sample approval, and QC-verified production.
Requirements Discussion
Share your branding, specification, or configuration requirements. Our team assesses feasibility with our manufacturing partners and identifies the right factory for your project. We handle the technical translation between your requirements and factory capabilities.
Engineering Review & Quotation
Factory engineering teams review your requirements and provide a technical assessment, including design modifications, tooling requirements, production timeline, and cost implications. You receive a detailed quotation with clear cost breakdowns.
Sample Approval & Sign-Off
For branding projects, we provide color samples and decal proofs. For specification changes, detailed engineering drawings and modified spec sheets are shared for your technical review and approval before production begins.
Production, QC & Delivery
Production begins with your approved specifications. Our QC manager verifies that branding, modifications, and configurations meet agreed requirements at multiple checkpoints before shipment authorization.
Minimum Order & Eligibility
OEM/ODM services are available for qualified orders. Here is what to expect.
Minimum Order Quantity
OEM branding typically requires 5+ units per model. ODM specification changes may require higher minimums depending on engineering scope. Contact us to discuss your specific project.
Lead Time
OEM branding adds 1-2 weeks to standard production times. ODM modifications add 2-6 weeks depending on engineering complexity. Exact timelines provided during quotation.
Design Assets (OEM)
Provide logo files in vector format (AI, EPS, or SVG), brand color specifications (Pantone or RAL), and any decal layout preferences. Our team handles factory coordination.
Technical Requirements (ODM)
Provide detailed technical requirements including performance targets, dimensional constraints, and any regulatory standards. Our engineering team will assess feasibility and propose solutions.
Discuss Your OEM/ODM Requirements
Share your branding or specification requirements and our team will provide a feasibility assessment, engineering review, and detailed quotation.